Specialist strategic & creative partners for trusts, schools and colleges

Making marketing work for you through transformative strategy, high quality creative and expert-led training.

Turning challenges into opportunities.

Springboard Collective was founded with one clear aim: to help education leaders and innovators turn the very real challenges of marketing into positive opportunities for a successful, sustainable future.

Opportunities to develop a strategy based on your strengths, vision and values. Opportunities to strengthen your marketing capability and skills. Opportunities to communicate with and engage staff, students, parents and all your stakeholders more effectively, and present your stories more powerfully and creatively.

We do this collectively, as partners and as an on-going seamless part of your team.

Creating positive change.
Adding value.

We call ourselves a collective because we work collectively and are a collective of people and skills. Between us, we have years of experience in branding, marketing, communications and stakeholder engagement for both major commercial organisations and a variety of educational institutions.

So, we understand the challenges, resource issues, cultural, personal and professional interests and sensitivities involved, and respond in ways which show that understanding, and are collegiate, practical and hands-on.

By positively managing change and shifting the dial culturally, we can add measurable value in terms of reputation, admissions, recruitment, morale and engagement. While at the same time, helping create a clearer sense of unity, purpose, positivity and messaging, and delivering real value for money. Not short, but long-term…

A reflective and rewarding process.

Our approach brings together three distinct but connected elements. At its heart, it is about working together to reflect on and understand your organisation – its culture, values, and unique qualities.

Then applying this understanding to any or all of a number of elements that can more effectively support your goals.

Creating a strategy that is inclusive and true to you. Bringing your messaging to life through brilliant creative. Crucially, taking staff along with you. Promoting involvement, providing training. Building capacity and skills.

Springboards for sustaining the future.

MAT’s, schools and colleges we are proud to have previously worked with:

Services we provide.

Culture led Strategy icon

Strategy

Expert, hands on advice and professional support across a wide range of marketing and communication challenges.

Culture led Strategy icon

Strategy

Expert, hands-on advice and professional support across a wide range of marketing and communication challenges.

  • Trust growth & mergers
  • Stakeholder engagement planning
  • Communication & PR
  • School transformation projects
  • Customised marketing strategies
  • Stakeholder research
  • Brand development – rebranding & repositioning
  • Trust & school communication audits
Creative implementation icon

Creative implementation

Insight-driven communications that engage and connect with the audiences you most want to reach.

Creative implementation icon

Creative implementation

Insight-driven communications that engage and connect with the audiences you most want to reach.

Design:

  • Branding
  • Websites
  • External & internal signage
  • Prospectus
  • Photography

Communication:

  • PR, media planning
  • Videography & promotional films
Training & capacity building icon

Training & capacity building

Tailored and practical learning programs bespoke to your needs.

Training & capacity building icon

Training & capacity building

Tailored and practical learning programs bespoke to your needs.

We work closely with your teams to build skills, confidence, and ownership – so your message lives on and creates lasting impact.

  • Bespoke marketing workshops
  • Positioning & key messaging
  • Pro-active admissions process
  • Dynamic social media & storytelling
  • Optimising parent engagement
  • Building community networks

Some of the projects we’ve led.

A selection of past projects that have brought our collective together and shaped our approach.

Dixons Academies Trust

Stakeholder research. Building community engagement. Securing Pupil Numbers.

St Mary's Menston

Using comprehensive stakeholder research to realise the school’s potential and create a step change in their marketing culture.

MHAT

Building the business case and media coverage to help secure the funding and future of vital SEND provision for Manor Hall Academy Trust.  

BWCAT

Transforming the Group’s approach to marketing, building confidence and capability through 18 Bishop Wheeler Academy Trust schools.

St Mary’s Knaresborough

Strategic leadership and hands-on support, building creativity and confidence – facilitating a 150+% increase in pupil numbers in 12 months.

St Margaret Clitherow Catholic Academy Trust

Launching a new 17-school trust. Articulating its vision. Creating branding and marketing. Unifying a widely diverse group of schools.

What people say about us.

This partnership has been transformational for our trust, delivering exceptional value for money.

Trust CEO

They’ve helped us breakdown the scepticism around marketing and introduced both rigorous strategic thinking and hands-on practical support.

Trust CEO

Headteachers and school staff now understand the value of marketing, have gained practical skills, and take genuine pride in how their schools are seen to the outside world.

Trust CEO

Their expertise has helped us highlight our strengths in a way that resonates with stakeholders, students and parents alike.

Headteacher

It’s been one of the most important and enjoyable projects we’ve worked on. We’ve learned so much.

Headteacher

The project has helped us build knowledge and skills that will support us long-term.

Headteacher

There is a greater confidence and clearer understanding of what makes our school special, and that comes across in conversations with parents and the wider community

Headteacher

Led by people and partners.

We were founded by Polly, Louise and Sam – three senior marketers with many years of experience across both the corporate and education sectors.

We lead every project as your partners, supported by a trusted network of experienced creatives.

We set up as a collective because it gives you the best of both worlds: the consistency and expertise of our founding partners, combined with access to specialist creative talent whenever it’s needed.

Polly

Polly

Starting her career in pastoral and inclusion roles in schools, Polly went on to build a successful agency specialising in communications and PR. In more recent years, she has brought a blend of commercial expertise and educational insight to trusts and schools, actively turning strategy into tangible results for whole school communities. What drives her most is helping schools work together to be the best they can be. She believes in collaboration, shared purpose and the difference people can make when they genuinely support one another.

Louise

Louise

An award-winning creative and strategic marketing professional, Louise has experience of both the private and not-for-profit sectors, and an extensive track record in education. She has worked for numerous trusts, schools and industry bodies, leading with research and planning and delivering a wide range of initiatives. She’s crusading about making marketing work for education.

Sam

Sam

A marketing and brand specialist, Sam was principal of her own agency for 10 years, before making an active move into the education sector. She has been a long-term partner for trusts and schools and supported young people through social impact work with student unions. She’s an enthusiast for building brands, reputation, marketing effectiveness and community engagement.

Let’s start a conversation.

To get a better feel for what we do and what it can do for you and everyone your Trust, school or college impacts, please contact us for a chat.

We’d love to talk and help make marketing work for you.

Springboard Collective
Making marketing work for you

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